Indeed, advertising has become a normal part of humanity lives in this era of globalization. Advertise clear plastered everywhere as newspapers, posters, giant billboards, and radio. This situation seems to show how strongly the influence of advertising in our lives. So the ads do bring positive influences and negative on human life in this world.
Positive influence of advertising is advertising causes consumers have the option to purchase. Existence ads cause consumers to know how many similar products but different brands produced at this time. Users will use all available information in the ad to make their best choice. Advertise ensure that consumers purchase the best product based on their needs.
In addition, the ad could lead to a healthy competition between the producer of a product. If we look, producing a product that will try to produce the best ads according to their ability to attract buyers. This resulted in all parties are highlighting the advantages of their product over a competitor’s product. Clearly, the ad caused manufacturers ensure that their products meet quality as quoted in their ad’s.
However, advertising also has its negative face. Advertisements often exploit women especially sexy women to promote sales of their products. In fact, there is a product that has nothing to do with women but uses a sexy female face for the ad. Use model handsome and well-built man who was exploited by advertising. This situation seems to give a false meaning of such use of this product will produce such faces or use of these products cause these women will be attracted to someone. Imagine the influence on our youth?
Furthermore, the existence of the ad will cause prices to rise. The cost to produce an advertisement is very high because of the use of models, technology and experienced production crew. In fact, the advertisements in the mass media had to pay the cost of broadcasting time that is too expensive. This resulted in manufacturers will raise the prices of their products to make sure they can produce.
Advertisements will also produce a group of users who are only concerned with the brand.consumers this type of advertising is obsessed with certain brands and only buy or use the product without thinking of the brand the pros and cons to them. Ads have resulted in a status-conscious consumer culture themselves in the eyes of society. Consumers want them highly regarded and respected when using a brand.
In fact, the ad also led to consumers of goods they do not need. Their purchases solely on the basis of an interesting seeing ads. Ad serving has caused them to be interested and buy it even though it was not their need for a long period. This attitude is geared towards waste and purchases can cause users owe or financial difficulties.
In conclusion, the ad has a dual role. One to tell and one to destroy. Perhaps consumers should be wise to make a rational assessment after seeing an advertisement. Users should not rush into buying after seeing the ad. Or maybe the ad should be banned.