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Activision Essay Topics & Paper Examples

Activision: Case Study

Activision was established in 1979 as a third party video game developer-publisher. Formation of Activision has been one of the most significant events for gaming industry. Activision is publisher of one of the most famous game publisher today. Games like Call of Duty, Guitar Hero and Pitfall series are published by Activision. Currently Activision is merged with Blizzard (creator of world’s most played subscription based game) to form Activision Blizzard World’s largest gaming company in a deal worth ? 9. 15 billion. Around the time of formation of Activision, companies used to dominate market place. Gaming industry was not stable. But the things have changed today it’s a global multibillion dollar business. In the starting days of Activision, they had…