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McDonald’s global marketing strategy

1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular, how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers, fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products:Fast food, American food (Burgers, fries and soda) Price:Cheap, “Burger Index” * Promotion:American style, mass communication, attract children, same brand name, colors and logo Place:Quick service, crowded area However, we cannot speak about a total standardization since McDonalds has adapted its menus, declining its marketing mix regarding some aspects of the local cultures. * The expansion…