Course Description This course provides an overview of the telecommunications industry with focus on areas such as overview of the industry, technologies, policy, regulatory, finance, marketing, trends, distribution, business models, M&A, and the telecommunication’s environment. Objectives: ?To develop an understanding of the telecommunications industry and how its major components have an impact and interact with each other. ?To develop an understanding of why there are different business models, strategies, accounting methods, marketing and channels of distribution.
Learn and apply methodologies from “case studies” relative to the telecommunication industry. Deliverables Individual case studies papers Group case studies presentations Pop Quizzes Hourly tests Business Game Course Assessment Pop Quizzes 10% Hourly Tests (4) 40% Individual Cases (4) 20% Group Cases 20% Business Game 10% Syllabus (syllabus, slides, reading material, assignments will be posted on Blackboard per session), Lecture -6:00-7:45,Break -7:45-8:15, Lecture 8:15-9:30PM ) Date Topic & Assignment Sept.
4 Course Introduction/Syllabus, Telecom structure, Products, Why regulations, Market sizes, Form teams, Assignment -Read: The US Telecommunications Industry (A) & (B), China’s Telecommunications Industry- due 9/11 11 Industry Background US (A&B), China and Europe, Updates for USA, Assignment – Case #1 –Strategic Crossroads at Matav, Due 9/18, Read Post WTO regulation of China’s Telecommunications-due 9/18 18 Review, Discussion – Post WTO, US differences versus China, Key players, Case #1 discussion – Matav, Summary so far, Assignment – Case #2-Huawei:Cisco’s Chinese Challenger, Due 10/2 Read-Twitter due 9/25 25 Review, Quiz #1, Accounting, Finance, Discussion – Twitter.
Assignment – TBD Oct. 2 Review, review Quiz#1, Marketing strategies, Technologies, Product & Service Considerations, Mergers and Acquisitions, Case #2 discussion – Huawei: Cisco’s Chinese Challenger 9 Review, Services, Overview FCC, SLA, Operations Group #1 Presentation-Apple, Read- Telenor – due 10/16, Assignment, -Case #3-Facebook:, Due 10/23 16 Review, Moore’s Law, Group #2 Presentation-Nokia …, Improving Market Position, Discussion – Telenor, Summary so far Assignment – Case #4 – Canada Telecommunications: Industry regulation and policy – due 11/20.
23 Review, Quiz #2, Business Strategies, Case #3 discussion – Facebook, Business Models 30 Review, Review Quiz#2, Policy, Segmentation, Recruiting, Group #3 Presentation-Google, Business Plans, Read –Regulating Broadband for discussion on/due- 11/6 Nov. 6 Review, Group 4 Presentation HTC, Regulatory Status, Manufacturing overview, Customer Satisfaction, Discussion – Regulating Broadband Read –Transforming Verizon for discussion on/due 11/20 13 Quiz #3 Review, International Marketing, Supply Chain, Group #4 Presentation-RIM, Company Organization 20 Review, Review Quiz #3, Discussion –Regulating Broadband, Case #4 –
Canada Telecommunications, Distribution strategies, Moon Walk 27 No Class- Thanksgiving Dec. 4Jeopardy Game, Review, Distribution strategies, future/trends, Managing Products/Services Group #5 Presentation-HTC: 11 Quiz #4 Review, Recap, Closing remarks The Case Studies Guidelines (Individuals and Group) Cases deal with real-life business situations. Analysis and discussion of cases provide a good augmentation of the real world with academia. The case method of learning requires the identification of the key problems and challenges the company is trying to solve.
What information is useful and what information is not useful, analysis to determine the root causes of the situation, and then suggest a plan of attack/recommendations should be included. There are no right or wrong answers. However, there are good and bad analyses and recommendations! Each student is expected to have fully prepared for the individual case as discussed above, and to be ready and willing to share his/her views with the class. One constant objective in every case discussion is to raise as many possible key issues in the case, and to have a full articulation (pros and cons) of these issues. Individual Case Guidelines
3 + written pages (you can add exhibits, if needed), to be handed in on the due date Position your paper as a memo/recommendation to senior management Provide your recommendations and the key reasons for your recommendations Solve the business problem(s) and justify your decision See the due dates in the syllabus Please put your name on each assignment AND include the questions provided Individual cases that are late will be assessed 10pts each day that they are late Group Case Presentations All students must read the cases, BUT no written material is required, only the teams need to present.
Follow the guidelines above for cases in general Groups will present as a team (all must be part of the presentation) 30-45 minutes (10-15+ slides recommended) See due dates in the syllabus Academic Honesty and Integrity Statement The University views academic dishonesty as one of the most serious offenses that a student can commit while in college and imposes appropriate punitive sanctions on violators. Here are some examples of academic dishonesty. While this is not an all-inclusive list, we hope this will help you to understand some of the things instructors look for.
The following is excerpted from the University’s policy on academic honesty and integrity; the complete policy is available at http://www. osccr. neu. edu/policy. html. •Cheating – intentionally using or attempting to use unauthorized materials, information or study aids in an academic exercise. This may include use of unauthorized aids (notes, texts) or copying from another student’s exam, paper, computer disk, etc. •Fabrication – intentional and unauthorized falsification, misrepresentation, or invention of any data, or citation in an academic exercise.
Examples may include making up data for a research paper, altering the results of a lab experiment or survey, listing a citation for a source not used, or stating an opinion as a scientifically proven fact. •Plagiarism – intentionally representing the words or ideas of another as one’s own in any academic exercise without providing proper documentation by source by way of a footnote, endnote or intertextual note. •Unauthorized collaboration – Students, each claiming sole authorship, submit separate reports, which are substantially similar to one another. While several students may have the same source material, the analysis, interpretation and reporting of the data must be each individual’s.
•Participation in academically dishonest activities – Examples include stealing an exam, using a pre-written paper through mail order or other services, selling, loaning or otherwise distributing materials for the purpose of cheating, plagiarism, or other academically dishonest acts; alternation, theft, forgery, or destruction of the academic work of others. •Facilitating academic dishonesty – Examples may include inaccurately listing someone as co-author of paper who did not contribute, sharing a take home exam, taking an exam or writing a paper for another student.
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