“Keep this Horror from Your Home,” an American propaganda poster produced during World War II, uses many visual and textual elements to encourage Americans to buy war bonds by portraying the Japanese as rapists. The author of the piece is unknown, but it is obvious that the creator of the poster carefully chooses the color, patterns, scale, text, and representation of the piece to send a very strong social and political message. There is little doubt that the underlying message was directed towards all Americans during World War II, and not towards a single community or group of people. The viewer does not need an art background or even the slightest political awareness to understand the meaning of the poster.
Rather, the poster is simple and straightforward. The central focus of the poster is on the Japanese man, whose facial features are clearly exaggerated to instill fear and disgust in the eyes of the viewer. In contrast, the frightened and vulnerable expression of the American woman, who is helpless in the grasp of the Japanese soldier, fuels the viewer’s hatred for the Japanese even more. Its message is palpable to the extent of the quickest glance, yet there is more evidence hidden beyond the surface of the poster. Its full visual potential can be realized only after analyzing the various visual and textual elements in exacting detail.
After examining and exploring the poster in depth, it becomes apparent that the color scheme plays an important role in assigning the role of the victim and of the enemy. The Japanese soldier has very dark skin whereas the American girl being threatened and possibly raped has fair skin. The dark versus light contrast always seems to symbolize the struggle between evil and good. The technique in which the creator of the poster uses in juxtaposing the dark skin of the Japanese soldier with the light skin of the American girl fully achieves his intended purpose. Further inspection reveals another dark versus light contrast. The Japanese soldier wears a black army issued hat while the American soldier on the lower right corner of the poster wears a white cap, subconsciously suggesting that the Japanese army is evil and that the American forces are good.
The blood red color of the background, the bright red lips of the Japanese soldier, and the reddish hue on the American girl’s cheeks all seem to allude to the sexuality of the poster. The use of the color red symbolizes blood, violence, and rape. Besides the red background and the dark versus light contrast of the Japanese soldier and the American girl’s skin colors, the “placards” that read “Invest 10% in War Bonds” and “Back up Our Battleskies!” are the only other colors represented on the entire poster. It is interesting to note that the color of the two placards matches the color of the American girl’s skin. The entire poster is dominated, if not limited, to these three colors: red, dark, and light. This allows the viewer to focus on and to look beyond the color scheme and recognize its symbolic meaning, rather than just to admire the colors of the poster without delving beneath the surface meaning.
Scale and pattern also play an important role in defining our perception of each character in the poster. For example, the Japanese soldier’s hands are so large that they appear to envelop the American girl’s face, causing the viewer to feel threatened. In addition, the Japanese soldier’s teeth are jagged and massive, immediately drawing attention to his beast-like, merciless expression. One may even draw the conclusion that the Japanese soldier represents some kind of wild animal, as his posture and expression seem too cruel to be human. His frightening and imposing figure in conjunction with the phrase, “Keep This HORROR from Your Home” gives the reader the feeling that both his own country and home are being threatened by the Japanese. At this point, the text and the font size and style of the text become very important to the overall meaning of the poster and make it a very effective propaganda poster.
In assigning the word “HORROR” a larger font size than the words around it, the artist wants the viewer to focus on the word “Horror,” which instills a sense of fear and insecurity into the viewer. Italicizing the word “Your” gives the viewer a sense of identity with his country and inspires a sense of pride and obligation in defending his own home, his own nation. That’s where the genius of the poster comes in. Following the feeling of anxiety and urgency that the poster pushes onto the viewer, a simple solution is offered: “Invest 10% in War Bonds.” The artist obviously designed the poster to stimulate the sales of war bonds, and he succeeds in doing so because he presents such a morbid and exaggerated scene, climaxing with the threatening phrase “Keep This HORROR from Your Home.” In a literal sense, the phrase, “Invest 10% in War Bonds,” is analogous to the denouement of the poster’s “plot.”
After analyzing the poster in full detail, one understands all the aspects of the poster. Questions as to why the artist used certain color schemes, why he presented the characters like he did, and why he used such powerful text are answered. Like most typical World War II propaganda posters, this poster, capitalizes on the nationalistic pride of the people in defending their own nation. In doing so, it exploits the stereotypical view of the Japanese soldier and paints a cloud of sin to rouse the spirits of Americans. Racial inferiority, hate crimes, and discrimination are the end results of such propaganda posters. Does the artist carry out his intended goal of selling war bonds and stirring up emotions of anger and fear in Americans? Without a doubt… But whether such use of propaganda is ethical and justified is an entirely separate question.