As an administrative assistant for Mr. Joseph Mirola, I have been task to write a memo for his review in reference to the continuous operations of the Fitness Center at Rocky Mountain Mutual. I have completed my memo utilizing all lectures and resources available given by TUI.
The construction of the memo is a military memorandum style. The first paragraph cover what are we going to talk about which is retention of operation of Fitness Center of Rocky Mountain Mutual, it also covers the why, it specifically states the reason of the memorandum, to reconsider the closure of the fitness center as it promote heath and fitness in the organization. It also mentions the benefits that will have in long term.
The second paragraph talks about how this fitness program impacted Mr. Mirola personally and invites Mr. Evans to join him for a small period of time. This technique has various reasons: First is that Mr. Evans can join Mr. Mirola in a casual, friendly type atmosphere and give him the opportunity to build a relationship. This relationship could extend to a businesses agreement as we learn in the techniques from Cialadini specifically on the (Liking) where people have more inclination to follow your idea if there is a relationship and common interest that might have nothing to be job related.
The other rationalization for this invitation is to have Mr. Evans see on his own how fitness impact his life and give Mr. Mirola the opportunity to persuade him with his own experience as it would become a peer-to-peer persuasion which is categorized as one of the most powerful, also a technique that is thought by Robert B. Cialdini.
The third paragraph talk about the study of the claims department, this memo only shows an overview of the projected success. However, it shows the ramifications and the number one reason for health problems in America and how the fitness center can prevent that from happening, while improving productivity in the Company. This technique is extracted from the principle of Authority also from Robert B. Cialdini. These techniques explain that an expert point of view is a simple short cut to an informed decision.
The fourth paragraph talks about an extension of the fitness center for two more years. This technique is to prevent Mr. Evans to shut down the fitness center without a fair trial of the promotional program and an opportunity to make the system succeeds and improves the Organization. Notice that Mr. Mirola is not calling for a final action, rather is taking the request in slow degree towards success. This approach of persuasion is learned by Bowman where this task is classified as difficult for the simple fact that is not going to be an easy task to justify the $100,000.00 cost of operations vs. the cost on lower health claims for the frequent users of the fitness center.
After making the numerical analysis, even if all the employees will become frequent users of the fitness center and 163 employees (65%) improved their overall health and low their claim from $500.00 to $300.00 each. Sill the cost of insurances claims will be reduce by $55,000.00 vs. 100,000.00 a year for the Fitness center operations. In simple terms this means that the fitness center will be a current liability of the company for $45,000.00 that Mr. Evans consider unnecessary.
Now it is time to bring an expert in fitness to articulate the real benefits of a healthily employee in the company, as Mr. Bob Doyle explains in his article10 Reasons to Encourage Fitness in the Workplace, he explained the following:”As business owners or managers, it is important to remember that our most important assets are our employees! We want our employees to enjoy their work environment and to bring the best of themselves to their jobs every day”This expert opinion and research study will bring credibility to Mr. Mirola’s claim, and could give him the upper hand in this persuasion technique that is falls under Authority. If the Company desire to expand this information to all theemployees that are consider non-users it could have a great impact of 34% increase from individuals to start utilizing the fitness center as experts opinion has impact other audience in the past to change their position on different issues.
The fifth paragraph talks about the cost of operation and why the benefits will balance the cost of operations, as to project additional benefits that will increase approximate by 18% the productivity in the Company. This will follow under the Lead techniques from Bowman where he states that the reader will want to know “How the product or service will benefit them, what they will gain if they change their thinking about an issue, or how they can avoid difficulties by changing their thinking or behavior”.
The last sentence talks about the (Reciprocity technique) this principle as base on the employees knowing that the leaders of the Organization in taking an extra step to be genuine concern about their health and will most likely to respond positively at the program to be implemented.
The last paragraph talks about the type of the request “reasonable in nature” and also provide an action request to support the request, it also give acommitment from the claims department to spear-head the project and offer quarterly progress report. This technique although not reflecting Cialdini’s techniques is a way of persuade Mr. Evans by showing him the department’scommitment to follow true the project and be personally responsible for the success or the failure of it. This techniques or principle could be consider as (Consistency) hopefully buy Mr. Mirola giving a commitment to Mr. Evans, then in turn Mr. Evans will give him a commitment to agree as long as Mr. Mirola is committed to provide quarterly progress report. It also give the principle of possible (Reciprocity) from Mr. Evans in the scenario given above, as a combination of two persuasive principles.
Army tool bag, (http://www.armytoolbag.com/MPCCC/MemoFormat.pdf)Bob Doyle, 10 Reasons to Encourage Fitness in the Workplace(http://www.selfgrowth.com/articles/Doyle4.html)Business Administration 3033: Business Communicationhttp://writing.umn.edu/tww/WID/business/resources/BA3033memo.htmHarnessing the Science of PersuasionCialdini, R. (Oct. 1, 2001). Harnessing the science of persuasion. Harvard Business Review, 8Writing Persuasive Messages, Bowman, J.Phttp://homepages.wmich.edu/~bowman/c4eframe.htmlLarry Beason, Ethos and Error: How Business People React to ErrorsCollege Composition and Communication. September 2001. V. 53(1), 33-64.
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