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3d Animation, Its Effect on Mass Communication Essay

Introduction 3d animation is a form of Computer graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images. 3d is a type of graphics in which its images look like they are real world images i. e. omputer games and animated movies are the common examples of 3d, 3d graphics are modeled or originated by a process known as 3d modeling, this process is done by a software having 3d modeling tools by engineers or artists, either they import real world images and then transform them into 3d animation or they originate their own ideas and compose them through the help of the tools, 3d animation[1] is the process of taking a 3D object and getting it to move in this process u create 3d objects and combine them to make an animation this includes importing motion capture data and applying it to a character or making the objects to follow the artist’s/engineer’s own curves.

Texturing is a phase in which the ready 3d animation is textured or colored to make it look like more effective in its role because colors and textures play an important role in making the animation look more realistic and effective to the viewer. Rendering is the last phase in which the animation is finally exported to a format or copy that can be viewed easily by the viewers, it is an important part of 3d animation process, as more efficient and good rendering will result in good looking and effective 3d animation.

A good 3d animation is based upon Visual Communication, Good Design, and Aesthetics, if these 3 features are kept in mind while creating 3d’s they can have good results as expected. 3d animation has totally changed today’s market, people are giving more attention to 3d because of its realistic look, 3d movies are commonly being viewed in cinema houses, 3d games are much popular in today’s era. Uses in Mass Communication 3d animation is widely being used in today’s era like computer games that are made in 3d are more popular than the older ones, Movies in 3d are greatly being viewed in cinema houses and especially 3d animated cartoon movies are grabbing the attention of people greatly, field of mass communication is having a very good effect of 3d animation i. e.

Advertisement is a major part of mass communication in which products are advertised in different ways so the buyer and seller meet their needs, Now a day’s all advertisements are majorly being produced in 3d because of the cost effectiveness and unique look of 3d animation, viewers are more attracted towards 3d advertisements as compared to the adds that are shot and produced in 2d, Digital 3d Advertising a new media to focus the viewers sight on when composing a shot, they count on a powerful instrument the closeness of the objects. Before, the creators needed to direct the viewer’s sight using the 2d composition. Now, we can use deepness to accentuate the element we want to emphasize. Higher tendency of the viewer to receive the messages this media requires the usage of glasses. When a viewer puts such elements on, there is a higher tendency of the viewer to receive the messages.

The viewer is receptive to see the spot, just because of the immersion format of its exhibition. Greater detail in the volume and shape of the objects How many times we have heard it is not the same to see, for example, a car on television and personally, this revolution has made 3d much popular among people, new television’s supporting 3d view are being launched in market in a great number by leading companies like Sony, JVC and Samsung etc.

Mass media organizations are using 3d widely in their programs and advertisements, there are properly established studio’s in which 3d modeling/designing is being done for these purposes, Artificial Rides are also common i. e. n which viewers experience real life scenes of a roller coaster ride in an artificial 3d environment that looks so realistic,3d Movies are much popular in today’s era and are widely being watched all over the world that has increase the number of 3d cinema houses.

3d technology is widely being used in Movies and short films to achieve the results which were not possible in old times, before this technology film makers used to have stunt Mans and proper training and a high budget to perform action and horror scene’s for the movies that consumed more time, more money and sometimes dangerous stunt’s took life’s of many stunt men, but now it is easy to have these scenes designed and animated in 3d environment which gives more enjoyable look to the viewer’s because now acial structure’s and real life scene’s can easily be regenerated in 3d environment more efficiently because of new 3d technology human, animal or any facial expressions can easily be recreated and animated according to the needs After generation of 3d face model next important stage is the proper recreation of human expressions.

One of the ways of achieving realism is modeling of facial expressions and animation on synthesized human face. However, this task was complicated to achieve in a way that everyone has his own style of expressing so one model can’t fulfill the requirements but the new way proposed by Narendra Patel & Mukesh Zaveri in reference paper [1],study of this research show a new method of re creating the facial expressions of 3d models that is more effective and realistic in 3d world especially for its use in animation like movies etc Other than these usages 3d is now being used in medical fields also i. e.

He therapy of mentally injured people[2],in this process patient is subjected to a 3d environment where a virtual therapist is used to treat the patient this reduces cost of the therapy system’s and rehabilitates the condition of the patients faster, Patients see a clone of them and a therapist in this environment, what he sees is known as virtual reality, in which he sees his wrist moving faster than the actual movement done by him by doing so, he will activate the coupling between the perceptive and motor circuits hence improving the recovery, Virtual reality helps in improving the condition of patient in such a way that it makes him realize that he is progressing slightly more than the normal condition so this results in faster rehabilitation, this is helping the medical specialists as they have a laboratory controlled 3d environment so they can change it according to the recovery needs of the patient. Virtual reality technology has been used for several decades for a variety of psychosocial applications. 0 The most widely used feature is to create realistic simulations for the patients according to the therapist’s need for example(HDM)[2] Head mounted display in which patient see’s what the therapist wants to make him see, other visions are blocked in this case. This helps in curing diseases like cognitive disorders, attention disorders etc.

Another form of disease caused by a cerebral vascular accident CVA is also being cured by the use of 3d animation technology, in this disease brain functionality is lost temporarily or permanently depending upon which areas of the brain have been affected some of them get paralyzed. This kind of stroke can affect their ability of reading writing even swallowing, These type of problems are common in western countries, by the use of 3d technology it has been discovered that patients are recovering more fastly as compared to older treatments 5-10% of them recovered a fully functional upper limb however 80% of them recover their complete ability to walk


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