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Diploma in Business Communication Essay

Learning Outcomes for Unit
1. Understand different types of business information. 2. Be able to present business information effectively 3. Understand the issues and constraints in relation to the use of business information. 4. Know how to communicate business information using appropriate methods.| Grading criteria for unit|

P1| Explain different types of business information their sources and purposes| P2| Present complex internal business information using 3 different methods appropriate to the user’s needs| P3| Produce corporate communications|

P4| Evaluate the external corporate communications of an existing product or service| P5| Explain the legal and ethical issues in relation to the use of business information| P6| Explain the perational issues in relation to the use of business information| P7| Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience| M1| Analyse different types of business information and their sources| M2| Analyse the legal ethical and operational issues in relation to the use of business information, using appropriate examples| D1| Evaluate the appropriateness of business information used to make strategic decisions.| D2| Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points|

Tasks| Grading criteria addressed|
Part 1 – Task 1Using the research on HMV, prepare a written report which: a) Explain the types of information used, their sources and purposes(Make sure you include verbal, written, onscreen, multi-media, web-based) b) To achieve M1 your report should analyse the different types of information (make sure your explanation is detailed – break down each piece of information and look for connections etc) c) The next section of your report should evaluate the appropriateness of 2 sets of information used in making strategic decisions e.g. a marketing decision based on market research information or financial performance based on financial information gathered etc.

(Find out what sort of information each function requires and uses) d) Complete the attached form and attach it to your written report, outlining the methods of communication used by the company for different types of ‘audience’ (different ages, ethnicity, gender, special needs etc) Consider electronic (email, internet, fax etc) and non-electronic (invoices, memos, letters etc) methods.| P1P2 – method 1M1D1P7| PART 2 – Task 1 a) Produce a leaflet or advert for customers giving information about products or services HMV offer. b) Choose a real example of an external corporate communication from HMV. In a Memo to your manager evaluate it as a means of corporate communication. (Remember not all such communications are effective) c) Then evaluate the effectiveness of the business organisation and its communication and the role it has played in the success of this company.

You must include examples to illustrate your point.Tip; investigate other organisations that have excellent communication and information systems and use them for comparison with your organisation.| P3P4P2 – method 2D2| Part 2 – TASK 2Give a power point presentation a) Explaining the legal and ethical issues in relation to the use of business information at HMV such as protection of personal information and confidentiality b) Also explaining the operational issues in relation to the use of business information such as back up, health and safety, security of information etc. Make sure you explain how the organisation deals with these issues. c) An analysis (with appropriate examples) of the way HMV manages their business information legally, ethically and operationally. Try to look at reasons for policies and procedures that relate to business information and any benefits or drawbacks| P5P2 – method 3P6P2 – method 4M2|

Personal Learning and Thinking Skills (PLTS)| * Opportunities for development| | Unit | Unit|
Independent Enquirers| P1, P2, P5, P7| |
Creative Thinkers| P1, P2, P4, P5, P6| |
Reflective learners| P4| |
Team Workers| | |
Self Managers| P3| |
Effective Participators| | |

Unit assignment verified by | Signature of Internal Verifier| Date| | | |

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