Alcohol is the ingredient found in beer, wine and spirits which causes drunkenness. Abuse of alcohol, or consumption of more alcohol than the body can handle, can lead to liver damage and other debilitating conditions. Alcohol abuse can also lead to alcoholism, or alcohol addiction, in which a person becomes physically and psychologically dependent on alcohol to the point that he or she cannot function without it. Alcohol advertisements can be seen virtually anywhere; they are especially known for sponsoring sporting events, concerts, magazines, and they are found anywhere on the internet. Excessive alcohol consumption is unquestionably bad for one’s health. Numerous researchers indicate that alcohol consumption on a regular basis destroys the liver and oesophagus. Thus alcohol advertisement in the print media and cinemas which encourages one to consume alcoholic drinks should be banned. In addition, alcohol advertisements are proven to have a huge influence upon teenagers.
These advertisements are played a lot during TV shows watched by youngsters such as football or the ashes today. Television, cinemas and billboards are needed to stem the tide of binge drinking among teens to reduce the amount of teens affected by the deadly outcomes of alcohol. The number of alcoholics in this country has seen an exponential increase. More and more working women too are getting hooked on drinking. Instead of relegating drinking alcohol to social occasions, there’s an increasing number of both men and women drinking alcohol excessively and regularly. Alcoholic drinks give a false sense of confidence and boldness. It is quite common to see those who had too much to drink behaving inappropriately as the alcohol makes one lose their inhibition. The media should be more meticulous in terms of its advertising content.
Advertisement is an important source of proceeds, particularly advertisements related to alcohol which generates huge sums of profit for the media companies. It can begin by banning alcohol advertisements and instead run advertisements that shows the public the dangerous consequences of alcohol consumption. The money spent on consuming alcohol can be diverted into better buying products such as health supplements and health food. It is clear that advertisements directly influence alcohol consumption, so the ban on alcohol advertisements should take effect immediately. Too many families and individuals have been and are still being greatly affected.