A Brawl in Mickey’s Backyard was a very complex and controversial case! SunCal wanted to build affordable housing in the resort district however, Disney was opposed to this plan. Disney wants that resort district built up with tourism in mind. Disney would rather see hotels and restaurants to further accommodate their customers.
Stakeholders play a vital role in a business! It’s important to consider the opinions and thoughts of both market and nonmarket stakeholders. When we look at this case, there are a lot of stakeholders for Disney that are involved in this.
Let’s begin by looking at some of the market stakeholders. These market stakeholders include Disney’s employees, who would benefit from cheaper housing in an area close to their place of employment. Often the employees don’t make very much money and are having to commute longer distances. This affordable housing would’ve greatly helped them. Customers are also another market stakeholder for Disney. The idea is for the customers to feel “they’re in another world”. Disney is keeping them in mind and trying to make more attractions in the area that make them more appealed to the area.
Of the nonmarket stakeholders the most relevant in this case was the community itself and the City Council. In order for that community to thrive in the way it does, it’s important to keep businesses thriving as well. The City Council is involved because it had to be voted on because it was in a resort district.
Although I can see both sides have great points, I feel very strongly that the workers for Disney should be able to find affordable living quarters in the near vicinity. I hope that Disney realizes that they should value their employees because the tourist couldn’t be accommodated without them.
I think that SunCal should be able to build the affordable housing area in a near vicinity, just not on the resort itself. I also think that Disney should go out of it’s way to help SunCal because this housing will benefit their employees.