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Advantages and Disadvantages of the Behaviourist Approach

Outline Two Advantages and Two Disadvantages of the Behaviourist Approach (12) One of the strengths of the behaviourist approach is that it only focuses on behaviour and behaviours that can be observed and manipulated. Consequently this approach has proved itself to be useful in experiments where behaviour can be observed and manipulated for desired effects such as the experiment Burrhus Frederic Skinner conducted on rats, manipulating them to press buttons and levers until they are given food and the experiment Ivan Petrovich Pavlov conducted on dogs where he manipulated them to salivate to the ringing of a bell, rather than to food. The behaviourist approach also concentrates on ‘here and now’ and what can be seen, rather than exploring a…